DDI Faculty
Chairperson
Ph.D. Business Administration (Marketing)
Sasin School of Management
Expertise
Dr. Natamon brings extensive experience in marketing strategy and consumer behavior research. Her work focuses on understanding how digital transformation impacts consumer decision-making and brand relationships in the modern marketplace.
Background
Degree
Ph.D. Business Administration (Marketing)
Institution
Sasin School of Management, Chulalongkorn University
Role at DDI
Program Chairperson
Focus Areas
Marketing, Branding, Consumer Insights
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