A playground for entrepreneurs. Experiment, fail fast, and build real businesses before you graduate.
Build your business block by block
The Sandbox is DDI's signature hands-on entrepreneurship experience. It's a space where you can experiment and start a real business—testing ideas without fear of failure.
Think of it as a playground for entrepreneurs. You gain practical business experience through trial-and-error in a supported environment before entering the actual marketplace.
Iterate between phases until you find product-market fit
Students receive funding from Assumption University to create their own businesses. This isn't play money—it's real capital to launch real ventures.
Zeri Well Plus
DDI students developed their startup through the Sandbox program and secured 3.5 million THB in funding to scale their business.
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After Year 2 in the Sandbox, you decide your Year 3
After Sandbox
Year 3 Options
All paths lead to your BBA degree. Choose the journey that fits your goals.
Learn from academics and industry experts who bring real-world experience to the classroom.
Dr. Natamon Phumpradab
Chairperson
Ph.D. Business Administration (Marketing)
Sasin School of Management
Marketing Strategy, Consumer Behavior, Digital Marketing
Ms. Walee Thongkhum
Deputy Chair
M.S. Statistics
University of Wollongong, Australia
Data Analytics, Research Methods, Business Statistics
Dr. Kittipong Laosethakul
Instructor
Ph.D. Management
Auburn University, USA
Information Systems, Technology Management, Digital Transformation
Dr. Songsak Channarukul
Instructor
Ph.D. Computer Science
UW-Milwaukee, USA
Software Development, AI/ML, Computer Systems
Mr. Sirapob Thangseresuk
Instructor
M.Arch. Design for Manufacture
UCL, United Kingdom
Design Thinking, Product Design, Innovation